Category Archives: Social Media

The Pros + Cons Of Creative Business Tweeting

pros cons of twitter for creative kinds

Let’s just say it like it is: Twitter is time-consuming.

It’s the reason some of us back slowly in the other direction while others of us don’t hit the sheets until three a.m. We are keenly aware of the ramifications of tweeting well, tweeting consistently, and choose to duck out or dive in.

I get that. In fact, I commend you.

There has been a backlog of times in the last two years, specifically, when I thought, “Gosh, this Twitter thing is a lot of work.”

But if you know me – especially in 140 characters or less – you know that Twitter has built friendships and collaborations for me that would never have existed outside of the World Wide Web.

So let’s talk about that. As creative, emotion-driven and passion-seeking creatures, that is a glorious attribute for a social network.

Finding handwritten letters of encouragement and support in your mailbox will make every unnoticed tweet feel like a grain of sand in the ocean of your life. (P.S. That’s what it is anyway.)

To be fair, it’s helpful to dissect both the pros and the cons of Twitter for creative makers and writers and designers and so forth.

(+) Twitter

+ Every response is direct; your customer service never ever has trouble defending itself after you publically address the good and the bad on a person-by-person basis.

+ Your PR strategy just got personal, too. You’d like to sit pretty on that homepage? By learning about the media outlet and its reporters, engaging with them in the least creepy way ever, pitch time doesn’t feel like Doomsday.

+ You know who loves you and why. When the same small army re-tweets you or responds to your questions, it becomes pretty clear which relationships to focus on. Before Twitter, we didn’t know who was passing along our work to their friends and talking about us over dinner; now, we almost do.

(-) Twitter

– The more it works, the more time it requires. When people engage with you, it’s in your best interest to respond to them in a somewhat timely fashion. But eventually, your engaged audience may grow beyond what’s humanly possible to address. And then, you’ll have to rethink how you react.

– It might not house your demographic. Twitter is a beautiful equalizer and powerful connector, but it requires a strategy. If your goal is to showcase visual content, you might be better off using a less text-heavy medium. It’s great practice for crafting swoon-worthy sentences though.

– It shouldn’t be, and can’t be, the only way you build relationships. First connections via Twitter are excellent, but it’s easy for those connections to fall off the map if neither party makes an effort to continue them. It’s the same as any other relationship: you can’t ignore your boyfriend for six months while you parade around Europe and expect him to meet you at Baggage Claim.

Where does Twitter fall for you on the social media spectrum? Are you a naysayer or a proud supporter and why?

30+ Facebook Content Ideas For Creative Fan Pages

fb-content-ideas

Sometimes, even us create folks like guidance.

Marketers often talk about the 70/20/10 rule when it comes to Facebook Page content. But what does that even mean?

70 percent of your posts should build your brand by educating, inspiring, informing and entertaining your fans.

20 percent of your posts should be shared content from other Facebook Pages.

10 percent of your posts should be promotional.

One of the biggest questions I’ve gotten from friends and co-workers is, “How do you figure out what to post? What types of content should I be sharing?”

Um, the content your audience eats up like free Costco samples?

In other words, it’s trial and error. As much as you may scowl at pages of numbers and charts and graphs, they mean something. Once you start using some of these tactics, or if you are already, dive in to your Facebook Insights report to see which posts had the most impressions, virality, shares, click-through rates and so forth.

From there, let your imagination + innovations take charge. Below, I’ve shared awesome examples for each of those three core content types.

The Main Squeeze (70%)

Quick Questions
An interior designer might ask for his/her fans’ go-to source(s) for inspiration.

Holiday / Seasonal Tie-ins
An illustrator might develop a free watercolor print as a spring-infused iPhone background.

Current Event Tie-ins
A graphic designer (especially a local one) might develop a fun graphic rooting for his/her favorite sports team in an upcoming tournament, like the Stanley Cup or the World Series.

SOS Calls
A newbie in the developer world might ask his or her programming friends for feedback on plug-ins to use or platforms to transfer to.

Just A Pinch (20%)

Q&A / Interviews
A photographer might share an article featuring a fellow creative in a niche publication.

Charities / Give Back Campaigns
A web designer might share a client’s recent press or fundraising efforts.

Welcome Mats
A writer might publicly cheer on another writer who’s recently been published or landed an agent.

Sponsor Stories
A fashion blogger might share an advertising sponsor’s giveaway or Twitter chat.

The Last Drop (10%)

Just Hit ‘Send’
A web developer might share his or her most recently completed project once the site goes live.

Educational Opportunities
A creative group with an upcoming webinar might announce the signup deadline and benefits.

The Seasonal Sale
A stationery/printing press might offer a discount on custom Mother’s Day cards during the month of April.

Spread The Love
A copywriter might highlight a client testimonial following a product release or public relations pitch.

Grab Bag Ideas

+ How-to Articles
+ Quick Tips (in visual form)
+ Product Features
+ Industry News
+ Friends’ Blog Posts
+ Friends’ Giveaways
+ Friends’ New Products / Services
+ Monthly Specials
+ Available Sponsor Spots
+ Monthly Roundups
+ Calls For Questions
+ New Blog Posts
+ New E-books / Products
+ Feature Articles
+ Work Samples

How To Make A Killer Facebook Page For Your Creative Business, Blog, Website, Store or Studio

how to make a killer facebook page for your creative blog website store or studio

If you’re a creative professional, you don’t have to be on Facebook, but my guess is you’ve got a backpack full of visual content to share and promote. And if you’ve ever stumbled across a blog post about social media marketing, you know that Facebook is ubiquitous – it’s the most widely-used social network and brands are killing it on Facebook.

If you decide to ditch Facebook altogether or have a half-baked Page, that’s your deal.

But I can tell you this:

People. Adore. Facebook.

(For now, at least.)

So how do you rock it out?

Let’s get basic.

Facebook Page versus Facebook Profile

You + me? We’re friends. We added each other. Now, we can write on each others’ timelines and tag photos from our hiking trips and book club meetups and recipe swaps.

We each have own our personal profiles. We’re not brands, companies, websites or stores.

We’re human.

But your blog/Etsy store/LLC/freelance business needs a Facebook Page — not a profile.

Your Page is connected to your profile only in the sense that you log in to your profile to obtain access to your Page. Your fans can’t necessarily see your personal profile though.

This post gets into the nitty gritty on Pages versus profiles.

Categorize Your Page Appropriately

Before you can do anything, you’ve got to pick a category for your Page. The good news? You can change this once the Page is configured. The bad news? There’s no real stellar roadmap for picking the perfect category.

These are quick examples for each Page category:

Local Business or Place: Your mom’s Italian deli

Company, Organization or Institution: Nike

Brand or Product: Cheerios

Artist, Band or Public Figure: Justin Bieber and President Barack Obama

Entertainment: The New York Giants and Saturday Night Live

Cause or Community: Campaign for Cancer Prevention

Each of these categories comes with a laundry list of specialized options, so if you’re still stuck, click on one of the categories and scan the dropdown menu.

Show Us What You’ve Got

Just like your website, your cover photo and profile picture should heighten brand awareness. Use your visual real estate to convey what you do best.

Photographers might use a collage of portfolio shots for their cover photo with a text overlay identifying them and their core service or deal-of-the-month (e.g. 15% off Mother’s Day group portraits).

Graphic Designers and Illustrators might draw or design a cover photo to convey their attitude toward design for future clients.

Interior Designers and Architects might use blueprints or a photo of their favorite space to show off their personality and further their branding.

Fashion Designers might swap out photos of their sketches or dress forms based on the seasons and industry trends.

Application Developers might feature new app releases as they become available across carriers.

Tell Us Who You Are

Right below your Page’s profile picture, a tiny box sits pretty waiting for you. This is your one-liner, your elevator pitch, your 5-second chance to sell the eyes scanning your Page.

Make sure it conveys what you do and why you’re different.

“A new kind of marketplace for handcrafted, mousemade design content like icons, brushes, fonts & more.” Creative Market

“Brightly-coloured designer nerd creating fun and colourful prints, cards and homewares.”Sam Osborne Illustrations

“Codrops is dedicated to provide useful tutorials, insightful articles, creative inspiration and free resources for web designers and developers.”  – Codrops

“Shine Christ. Soar above mediocrity. Live fully. Do entrepreneurship. // An online magazine for young Christian women entrepreneurs //.” – Shine & Soar Magazine

“Delivering a gorgeous + inspiring manifesto to you every day.”Striking Truths

“The world is full of good people. We’re introducing you to them one interview at a time.”Good People Of Earth

“where passionate crafters, designers, & artists connect, converse, and commune.”Scoutie Girl

Get the idea? You know what your Page is about – but have you told anyone?

Get on it, girl.

BTW: Your Facebook Page should have a vanity URL (short, personalized and easy to remember). You’ll need at least 25 fans before you can create one, but once you hit that benchmark, I strongly suggest doing so. It’s super helpful for pointing people to your Facebook via print + digital materials (and they’re more likely to remember it).